Who Did You Interview?
- DCI
Demographics That Might Provide Helpful Context for Their Responses
- 60-something male
- Construction executive in Midwest
- Married, grandparent
Key Findings from the Interview
- Gadget guy - buys stuff before obsolete or not working; keeps all old pcs etc for historical reasons. Doesn’t use them and hasn’t wiped them clean
- Likes that ATT or Apple give credit for old phones and guarantee wipe clean
- In Midwest recycling not very prevalent and not easy to find where and how
- Recycles a lot of stuff in construction- incentive to do so