Who Did You Interview?
- DCI cohort
Demographics That Might Provide Helpful Context for Their Responses
- 60’s male
- Former banking exec
- Married, adult kids out of the house
Key Findings from the Interview
- Keeps all old phones as historical also iPads etc
- Not very active buyer of new electronics
- Very concerned about the data safety; post interviewed looked up policies from local merchants re DoD level data wiping
- Likes charts for hazardous waste etc. Hasn’t seen the same for electronics. Where does it GO?