Who Did You Interview?
- Resident (Frosh)
Demographics That Might Provide Helpful Context for Their Responses
- Frosh
- Male
- From SoCal
Key Findings from the Interview
- He shops regularly online, about once every other day. When he shops online, he buys “necessity” items (i.e., q-tips, vitamins, other personal hygiene products), primarily from Amazon. He in person shops about once or twice a month, usually for clothes.
- He makes an effort to shop local or order online from small businesses, but he finds it more difficult because the products tend to be more expensive and take longer to ship.
- He cares about fashion and wants his clothes to be local, on-trend, and to his taste. He likes shopping local since these items closely align with his tastes, but for the reasons mentioned above he shops online (with Amazon) more frequently and from bigger chains (like Amazon).