Interview 1

Who Did You Interview?

  • My brother

Demographics That Might Provide Helpful Context for Their Responses

  • 22 years old
  • Male
  • Social-economic middle-upper class

Key Findings from the Interview

  • Feelings about sustainable fashion: Sensible about sustainability related topics / 9 times over 10 decide not to buy clothes that are not sustainable
  • Relathionship with clothes: Buying responsibly only clothes that he knows he will wear at least more than 1 time. Low turnover
  • % of unwanted clothes in their wardrobe: less than 10%
  • Suggested ways to give clothes new life: Vinted/ passing to younger cousins. Involved in it