Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- 22 years old
- Male
- Social-economic middle-upper class
Key Findings from the Interview
- Feelings about sustainable fashion: Sensible about sustainability related topics / 9 times over 10 decide not to buy clothes that are not sustainable
- Relathionship with clothes: Buying responsibly only clothes that he knows he will wear at least more than 1 time. Low turnover
- % of unwanted clothes in their wardrobe: less than 10%
- Suggested ways to give clothes new life: Vinted/ passing to younger cousins. Involved in it