Demographics That Might Provide Helpful Context for Their Responses
17 years old
Female
Middle-upper socio-economic class
Key Findings from the Interview
Feelings about sustainable fashion: Sensible about sustainability related topics/ Fails to take responsible sustainability wise decision when great delas are offered (fast fashion clothes are really cheap)
Relathionship with clothes: Some clothes are never worn or just for 1 occasion. Many basics, just little purchases to keep up with trends (fast fashion again)
% of unwanted clothes in their wardrobe: 40%
Suggested ways to give clothes a new life: Charity/ selling. Not involved in it
Why not involved: Too much effort/ the economic return is too low, could not really think of a reason