Interview 2

Who Did You Interview?

  • Cousin

Demographics That Might Provide Helpful Context for Their Responses

  • 17 years old
  • Female
  • Middle-upper socio-economic class

Key Findings from the Interview

  • Feelings about sustainable fashion: Sensible about sustainability related topics/ Fails to take responsible sustainability wise decision when great delas are offered (fast fashion clothes are really cheap)
  • Relathionship with clothes: Some clothes are never worn or just for 1 occasion. Many basics, just little purchases to keep up with trends (fast fashion again)
  • % of unwanted clothes in their wardrobe: 40%
  • Suggested ways to give clothes a new life: Charity/ selling. Not involved in it
  • Why not involved: Too much effort/ the economic return is too low, could not really think of a reason