Demographics That Might Provide Helpful Context for Their Responses
31
Female
Whealty
Key Findings from the Interview
Feelings about sustainable fashion: Sensible about sustainability but conscious of the fact that she does not undertake any meaningful action in that direction
Relathionship with clothes: Some clothes are never worn or just for 1 occasion. Trying to keep turnover low but shopping attitudes do not help, many new clothes but not that trend oriented
% of unwanted clothes in their wardrobe: 30%
Suggested ways to give clothes a new life: Sharing them with friend, selling on platforms. Involved in the first one
Why not involved: Could not think of a reason, probably selling them requires more time/effort