Interview 4

Who Did You Interview?

  • Friend of mine

Demographics That Might Provide Helpful Context for Their Responses

  • 31
  • Female
  • Whealty

Key Findings from the Interview

  • Feelings about sustainable fashion: Sensible about sustainability but conscious of the fact that she does not undertake any meaningful action in that direction
  • Relathionship with clothes: Some clothes are never worn or just for 1 occasion. Trying to keep turnover low but shopping attitudes do not help, many new clothes but not that trend oriented
  • % of unwanted clothes in their wardrobe: 30%
  • Suggested ways to give clothes a new life: Sharing them with friend, selling on platforms. Involved in the first one
  • Why not involved: Could not think of a reason, probably selling them requires more time/effort