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CEE 176G/276G: Teaching Team Planning Page

CO Master Copy Notes

Prior Class Sessions

Planning Notes

Master Databases

Longevity, by Design

“Today, Apple published a whitepaper explaining the company’s principles for designing for longevity — a careful balance between product durability and repairability.”

→ I don’t think durability and repairability are definitively opposing. And neither is definitively a critical aspect of longevity.

→ by using the word “balance”, the statement implies the product is not 100% (best)of either.

“The longevity of Apple products continues to increase. There are hundreds of millions of iPhones that have been in use for more than 5 years — and that number is still growing. And Apple products remain in use longer than competitor devices.” Note how first and last sentence says “Apple products”, but second sentence provides support only for iPhone. This is an association fallacy. The design thinking is muddled.

Apple 2030 A plan as innovative as our products.

→ What do you think about the design thinking of this web page?

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