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/CEE 176G/276G | Summer 2024: Sustainability Design Thinking
CEE 176G/276G | Summer 2024: Sustainability Design Thinking
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CEE 176G/276G: Teaching Team Planning Page
/Class Session 7: Defining Characters & POVs
Class Session 7: Defining Characters & POVs
Class Session 7: Defining Characters & POVs

Class Session 7: Defining Characters & POVs

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Empathizing

  • Interviewing
    • 💡Interviewing - Tips
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    Questioning Styles
    • Open-Ended
    • Insight vs Data
    • Leading / Confirming — Would you… Do you think that… Do you agree…
    • Confronting — Why don’t you…
    • Empathizing / Understanding — Tell me about…
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    Assignment 6.1 -Design Project 2 | InterviewingDesign Project 2 | Interviewing
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Understanding

  • Composite Character Profiles
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    Assignment 6.2Design Project 2 | Composite Character ProfilesDesign Project 2 | Composite Character Profiles
  • Developing our POV Statements
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    Assignment 7.1Define a POV statement for Your Selected Composite Character ProfileDefine a POV statement for Your Selected Composite Character Profile
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Ideating

  • Journey Maps - Where are the Opportunities to Influence Behaviors?
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    Creating a Journey Map

    Change isn't easy!

    While we can often list a bunch of very rational reasons for why someone should want to change, they often resist.  When users have choice, we need to assess and help them move through the steps of accepting and acting on the change.

    Journey Maps are a very useful framework for:

    • capturing the traits of a specific user profile and their needs
    • list the steps in the user's journey
    • itemizing their needs at each step in the journey
    • capturing your assessment of their emotional journey -- how are they feeling? -- at every step of the way
    • identifying opportunities to improve the journey
    • ideating about ways to deliver on those opportunities

    Here are some examples of Journey Maps for:

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    Switching Mobile Phone Plans
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    Shopping for a New Car
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    Journey Map Example - Sally Solar

    Before During After Information Bite to Make Her Aware of Potential and Opportunity Awareness Triggered Intrigued Assess Viability Evaluating Options Committing Immediate Gratification Long Term Reinforcment Way to Start Learning and Exploring Way to Evaluate Whether Solar Is Viable? Is Attainable?

    docs.google.com

    Journey Map Example - Sally Solar
    Journey Map Template

    Before During After Phase Steps in the User Journey User Needs Emotional Curve What is user feeling? Potential Opportunities IDEAS User Character Profile Name Scenario Describe the key aspects of this scenario... Expectations / Desired Outcomes - Outcome 1 - Outcome 2 - Outcome 3 Key Trait 1 Key ...

    docs.google.com

    Journey Map Template
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Creativity

  • PostIt Brainstorming Exercise> Think of Uses for a…> Quantity Over Quality
    • PostIt Brainstorming Exercise

    IDEA PRACTICE OF FOCUSED IDEATION FLOW & CAPTURE FOR QUANTITATIVELY PRODUCTIVE BRAINSTORMING. PURPOSE TO DISCOVER COMPETITIVE & INNOVATIVE IDEAS FOR PROTOTYPING. GOOD FOR GROUPS TOO. SET-UP PART 1 GET YOUR POSTIT PADS OUT. ONE IDEA PER POSTIT SET-UP PART 2 THINK OF USES FOR A… WHEN YOU GET AN IDE...

    docs.google.com

    PostIt Brainstorming Exercise
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Prep for Next Session

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Assignment 7.2Develop a Journey Map for Your Composite Character & POVDevelop a Journey Map for Your Composite Character & POV