Create a Journey Map for your Composite Character & POV statement, using the linked Google Slides Journey Map Template below.
Think about:
- the character’s needs at each stage in the process (their journey)
- the potential opportunities for affecting their attitudes or behaviors
We’ll use these potential opportunities as How Might We strategies to explore as we begin the ideating process.
‣
Journey Map Example - Sally Solar
Before During After Information Bite to Make Her Aware of Potential and Opportunity Awareness Triggered Intrigued Assess Viability Evaluating Options Committing Immediate Gratification Long Term Reinforcment Way to Start Learning and Exploring Way to Evaluate Whether Solar Is Viable? Is Attainable?
docs.google.com
Journey Map Template
Before During After Phase Steps in the User Journey User Needs Emotional Curve What is user feeling? Potential Opportunities IDEAS User Character Profile Name Scenario Describe the key aspects of this scenario... Expectations / Desired Outcomes - Outcome 1 - Outcome 2 - Outcome 3 Key Trait 1 Key ...
docs.google.com
