Class Session 3 | Design Project 1: Defining

‣

HOUSEKEEPING

Office hours this week.
Is everything working? Slack? Notion? Canvas?
Reminder about communications if you are Summer College student.
July 5 (Fri, 5:00 p.m.) Final Study List deadline.

‣

WARM-UP EXERCISE

Part 1 of 3 of Your Personal Story.
EQ Self-awareness.
Self-Definition.
SkillScan & other self-assessments.

‣

Positivity. Gratitude.

David Steindl-Rast on Gratitude https://www.ted.com/talks/david_steindl_rast_want_to_be_happy_be_grateful?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
Shawn Achor on Positivity https://www.ted.com/talks/shawn_achor_the_happy_secret_to_better_work?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

A Message to My Past Self

A Message To My Past Self

OVERVIEW IN THE CONTEXT OF A PERSONAL STORY 3 PARTS: PAST, PRESENT & FUTURE MINDSET: POSITIVITY WE WILL USE GRATITUDE TO CREATE CONTENT FOR THE MESSAGE. ASK YOURSELF… WHO OR WHAT MADE ME WHO I AM NOW? ADVISE YOURSELF FRAME POSITIVELY THINK GROWTH PRACTICE GRATEFULNESS EXAMPLES CHOICES & DECISIONS...

docs.google.com

‣

DESIGN JOURNAL EMPATHY HOMEWORK ASSIGNMENT REMARKS

Details about the people’s expressions, body language, movement, behaviors & actions.
How did you empathize? Did you wonder “If it were me…”?
Discussion about observations & preliminary problem statement from Homework Assignment.

‣

DESIGN THINKING PROCESS STEP 2: DEFINING

‣

The Plan

‣

(Skeleton) Model-Making Phases: Speculation to Confirmation to Finalization.

Speculation: “Start Where You Are. Use What You Have. Do What You Can.”
Confirmation: Manage uncertainty. Collect information. Validation. Verification. Asking questions.
Finalization: Your freeze model.

‣

Focus

Focus on Objects
Focus on Subjects
Focus on Form & Function
When you focus on something, something else may go out of focus
The method of Active Listening: Focused Attention

‣

Scope

From HERE ← to → HERE.
Describe the scope of the problem in one sentence. Use asking questions design thinking.
Use your insights from observing. Which insights are surprising & seem to need urgent help?
Let’s diagram the scope (x1 → x2) of your observations using Who? Where? and When?

Who? One human characteristic scale (eg, introvert ↔ extrovert).
Where? Spatial boundary limits. Scenery. Setting.
When? Day (calendar or event), date & time properties of the model.

‣

Problem

Preliminary Problem Statement
Working Problem Statement
Describe a problem in one sentence. Use design thinking. Make sure the problem statement fits in the scope.

‣

Need

‣

Derive (human) needs from the problem statement.

First pass at thinking about needs. Make guesses.
What needs are associated with your problem?
Sorting: Must-have vs Nice-to-have vs Low priority
Needs will be clarified through interviews, surveys, focus groups, & other research investigation
Optional: Update Needs after CCP step, & before PoV step.

‣

Composite Character Profile (CCP)

‣

Steps: Development of a Composite Character Profile (CCP)

Create a card in Notion Design Journal
Add a Sketch or Photo
Add textual highlights of background, current status, mindset, skillset, biases & preferences

‣

Optional reading

💡Composite Character Profiles - Tips (d.School)

‣

Point of View (PoV)

Point of View: A highly articulated/filtered problem statement for a specific character. Not everyone (inclusive). Not anyone (uncertain).
Focus on the most salient and relevant characteristics of your potential users.
Avoid getting distracted by non-essential characteristics.
Be inspirational. Be aspirational. Be actionable.

‣

Steps: Drafting a possible Point of View (PoV) Statement

[USER] needs to [USER'S NEED] because [SURPRISING INSIGHT]

Create a card in Notion Design Journal
Write a point-of-view statement reflecting the character’s problem experience using the user-need-insight structure.
Optional: Update Needs, CCP & PoV after interviews, surveys, etc. for more precise alignment.

‣

Optional reading

Point of View Statements - Tips (d.school)

‣

Recap of Problem-CCP-PoV Step

‣

IN-CLASS EXERCISE 1

Event Planning d.School example → group planning a 4th of July event or activity
Form a group of 3 or 4.
Create a card in the Design Journal.
Select a social event or activity type for this week’s 4th of July holiday
Go around the group & take turns making one suggestion for the event/activity. “We should…”
Note each suggestion in the Design Journal.
We will continue for ~5 minutes.
One person from each group will share the group’s event/activity plans with the class.

‣

IN-CLASS DESIGN PROJECT 1 WORK

‣

Turning the Preliminary Problem Statement into a Working Problem Statement

Objective: create a working problem statement that will feed the next steps
Refine your preliminary problem statement into a working problem statement. Does it need more focus or a tighter scope or greater specificity? Checklist against the Asking Questions method.

‣

Discussion: 4th of July Event Planning - Preliminary Problem Statement → Working Problem Statement

What was the basic premise of the problem regarding the 4th of July event?
What might a good working problem statement be?

Convert your Design Project 1 Preliminary Problem Statement into a Working Problem Statement.

‣

DRAFT A CCP

Objective: create a composite character profile (PostIt-sized practice)
In your group, share profile highlights (use Bonus Assignment Bio-sketch, if available).
Write a profile brief for two persons in your group. Include name and highlights.
Create a composite profile using your real profile briefs. Make sketch and list a few profile highlights (~200 words).
Note that this exercise does not necessarily connect with your Design Project 1. Your in-class CCP may be used for Design Project 1, if it fits.

‣

IN-CLASS EXERCISE 2: BRIDGING CCP TO POV

Role-playing Activity; instructors will provide CCPs; volunteers needed.

‣

DRAFT A PoV

Objective: create a PoV for your CCP.
For your CCP, draft a PoV describing the character’s experience with the working problem statement.
Make sure the PoV is related to sustainability.

‣

HOMEWORK ASSIGNMENT

Problem Statement: If needed, refine your Design Project 1 working problem statement. 200 word limit.
CCP: Compose at least 3 diversely different CCPs for Design Project 1. One sketch or photo required & 200 word limit per CCP.
PoV: Compose 1 PoV for each Design Project 1 CCP. 200 word limit per PoV.
Working Title: Create a working title for the project. 10 word limit.

‣

NEXT CLASS MEETING

‣

WARM-UP EXERCISE

Fast Thinking & Slow Thinking
Fast Thinking Basics (Learned, Active Recall, Waggle Dance, Associative Architecture)
30 Circles

‣

DEFINING PHASE - CONFIRMATION - INTERVIEW/SURVEY METHOD

CCP & PoV still in flux
Let us confirm our CCP and PoV with interviews and/or surveys.

‣

DESIGN THINKING PROCESS STEP 3: IDEATING - Brainstorming, Divergent-Convergent Thinking, Possibilities, Craziness, Vision, Getting Un-stuck, Strategic Angularity.

‣

IN-CLASS EXERCISE

‣

INTERVIEW

‣

SURVEY

‣

FREEZE DEFINITION MODEL

‣

IDEATION

‣

HOMEWORK ASSIGNMENT

DEFINING DESIGN JOURNAL CARD

INTERVIEWS
SURVEY
FREEZE DEFINING

IDEATING DESIGN JOURNAL CARD

IDEATE SOLUTIONS USING BRAINSTORMING.

LIST SOLUTION KEYWORDS. CREATE A SOLUTION TITLE USING KEYWORDS WITH STRUCTURE & FLOW TO AN ACADEMIC PAPER TITLE.

SELECT TOP 3 SOLUTIONS.
PROPOSE SOLUTIONS. Include sketch and the solution title.

‣

REFERENCE READING

Design Thinking Bootleg — Stanford d.school

The Design Thinking Bootleg is a set of tools and methods that we keep in our back pockets, and now you can do the same.

dschool.stanford.edu

Design Thinking Bootleg — Stanford d.school

The Bike-Share Oversupply in China: Huge Piles of Abandoned and Broken Bicycles ALAN TAYLOR • MARCH 22, 2018

https://www.theatlantic.com/photo/2018/03/bike-share-oversupply-in-china-huge-piles-of-abandoned-and-broken-bicycles/556268/#img01

Photo credit: Reuters

‣

HOUSEKEEPING

Office hours this week.
Is everything working? Slack? Notion? Canvas?
Reminder about communications if you are Summer College student.
July 5 (Fri, 5:00 p.m.) Final Study List deadline.

‣

WARM-UP EXERCISE

Part 1 of 3 of Your Personal Story.
EQ Self-awareness.
Self-Definition.
SkillScan & other self-assessments.

‣

Positivity. Gratitude.

David Steindl-Rast on Gratitude https://www.ted.com/talks/david_steindl_rast_want_to_be_happy_be_grateful?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
Shawn Achor on Positivity https://www.ted.com/talks/shawn_achor_the_happy_secret_to_better_work?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

A Message to My Past Self

A Message To My Past Self

docs.google.com

‣

DESIGN JOURNAL EMPATHY HOMEWORK ASSIGNMENT REMARKS

Details about the people’s expressions, body language, movement, behaviors & actions.
How did you empathize? Did you wonder “If it were me…”?
Discussion about observations & preliminary problem statement from Homework Assignment.

‣

DESIGN THINKING PROCESS STEP 2: DEFINING

‣

The Plan

‣

(Skeleton) Model-Making Phases: Speculation to Confirmation to Finalization.

Speculation: “Start Where You Are. Use What You Have. Do What You Can.”
Confirmation: Manage uncertainty. Collect information. Validation. Verification. Asking questions.
Finalization: Your freeze model.

‣

Focus

Focus on Objects
Focus on Subjects
Focus on Form & Function
When you focus on something, something else may go out of focus
The method of Active Listening: Focused Attention

‣

Scope

From HERE ← to → HERE.
Describe the scope of the problem in one sentence. Use asking questions design thinking.
Use your insights from observing. Which insights are surprising & seem to need urgent help?
Let’s diagram the scope (x1 → x2) of your observations using Who? Where? and When?

Who? One human characteristic scale (eg, introvert ↔ extrovert).
Where? Spatial boundary limits. Scenery. Setting.
When? Day (calendar or event), date & time properties of the model.

‣

Problem

Preliminary Problem Statement
Working Problem Statement
Describe a problem in one sentence. Use design thinking. Make sure the problem statement fits in the scope.

‣

Need

‣

Derive (human) needs from the problem statement.

First pass at thinking about needs. Make guesses.
What needs are associated with your problem?
Sorting: Must-have vs Nice-to-have vs Low priority
Needs will be clarified through interviews, surveys, focus groups, & other research investigation
Optional: Update Needs after CCP step, & before PoV step.

‣

Composite Character Profile (CCP)

‣

Steps: Development of a Composite Character Profile (CCP)

Create a card in Notion Design Journal
Add a Sketch or Photo
Add textual highlights of background, current status, mindset, skillset, biases & preferences

‣

Optional reading

💡Composite Character Profiles - Tips (d.School)

‣

Point of View (PoV)

Point of View: A highly articulated/filtered problem statement for a specific character. Not everyone (inclusive). Not anyone (uncertain).
Focus on the most salient and relevant characteristics of your potential users.
Avoid getting distracted by non-essential characteristics.
Be inspirational. Be aspirational. Be actionable.

‣

Steps: Drafting a possible Point of View (PoV) Statement

[USER] needs to [USER'S NEED] because [SURPRISING INSIGHT]

Create a card in Notion Design Journal
Write a point-of-view statement reflecting the character’s problem experience using the user-need-insight structure.
Optional: Update Needs, CCP & PoV after interviews, surveys, etc. for more precise alignment.

‣

Optional reading

Point of View Statements - Tips (d.school)

‣

Recap of Problem-CCP-PoV Step

‣

IN-CLASS EXERCISE 1

Event Planning d.School example → group planning a 4th of July event or activity
Form a group of 3 or 4.
Create a card in the Design Journal.
Select a social event or activity type for this week’s 4th of July holiday
Go around the group & take turns making one suggestion for the event/activity. “We should…”
Note each suggestion in the Design Journal.
We will continue for ~5 minutes.
One person from each group will share the group’s event/activity plans with the class.

‣

IN-CLASS DESIGN PROJECT 1 WORK

‣

Turning the Preliminary Problem Statement into a Working Problem Statement

Objective: create a working problem statement that will feed the next steps
Refine your preliminary problem statement into a working problem statement. Does it need more focus or a tighter scope or greater specificity? Checklist against the Asking Questions method.

‣

Discussion: 4th of July Event Planning - Preliminary Problem Statement → Working Problem Statement

What was the basic premise of the problem regarding the 4th of July event?
What might a good working problem statement be?

Convert your Design Project 1 Preliminary Problem Statement into a Working Problem Statement.

‣

DRAFT A CCP

Objective: create a composite character profile (PostIt-sized practice)
In your group, share profile highlights (use Bonus Assignment Bio-sketch, if available).
Write a profile brief for two persons in your group. Include name and highlights.
Create a composite profile using your real profile briefs. Make sketch and list a few profile highlights (~200 words).
Note that this exercise does not necessarily connect with your Design Project 1. Your in-class CCP may be used for Design Project 1, if it fits.

‣

IN-CLASS EXERCISE 2: BRIDGING CCP TO POV

Role-playing Activity; instructors will provide CCPs; volunteers needed.

‣

DRAFT A PoV

Objective: create a PoV for your CCP.
For your CCP, draft a PoV describing the character’s experience with the working problem statement.
Make sure the PoV is related to sustainability.

‣

HOMEWORK ASSIGNMENT

Problem Statement: If needed, refine your Design Project 1 working problem statement. 200 word limit.
CCP: Compose at least 3 diversely different CCPs for Design Project 1. One sketch or photo required & 200 word limit per CCP.
PoV: Compose 1 PoV for each Design Project 1 CCP. 200 word limit per PoV.
Working Title: Create a working title for the project. 10 word limit.

‣

NEXT CLASS MEETING

‣

WARM-UP EXERCISE

Fast Thinking & Slow Thinking
Fast Thinking Basics (Learned, Active Recall, Waggle Dance, Associative Architecture)
30 Circles

‣

DEFINING PHASE - CONFIRMATION - INTERVIEW/SURVEY METHOD

CCP & PoV still in flux
Let us confirm our CCP and PoV with interviews and/or surveys.

‣

DESIGN THINKING PROCESS STEP 3: IDEATING - Brainstorming, Divergent-Convergent Thinking, Possibilities, Craziness, Vision, Getting Un-stuck, Strategic Angularity.

‣

IN-CLASS EXERCISE

‣

INTERVIEW

‣

SURVEY

‣

FREEZE DEFINITION MODEL

‣

IDEATION

‣

HOMEWORK ASSIGNMENT

DEFINING DESIGN JOURNAL CARD

INTERVIEWS
SURVEY
FREEZE DEFINING

IDEATING DESIGN JOURNAL CARD

IDEATE SOLUTIONS USING BRAINSTORMING.

LIST SOLUTION KEYWORDS. CREATE A SOLUTION TITLE USING KEYWORDS WITH STRUCTURE & FLOW TO AN ACADEMIC PAPER TITLE.

SELECT TOP 3 SOLUTIONS.
PROPOSE SOLUTIONS. Include sketch and the solution title.

‣

REFERENCE READING

Design Thinking Bootleg — Stanford d.school

The Design Thinking Bootleg is a set of tools and methods that we keep in our back pockets, and now you can do the same.

dschool.stanford.edu

The Bike-Share Oversupply in China: Huge Piles of Abandoned and Broken Bicycles ALAN TAYLOR • MARCH 22, 2018

https://www.theatlantic.com/photo/2018/03/bike-share-oversupply-in-china-huge-piles-of-abandoned-and-broken-bicycles/556268/#img01

Photo credit: Reuters