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Composite Character Profiles - Tips (d.School)

Gather the attributes and attitudes from people you've observed or interviewed into specific, recognizable character profiles that can help you:

  • focus on the most salient and relevant characteristics of your potential users
  • avoid getting distracted by non-essential characteristics.

Be sure to check out these Composite Character Profile tips from the d.School Bootcamp Bootleg:

3A - Design Thinking - Defining Methods - Composite Character Profile.pdf

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