Who Did You Interview?
- Cousin
Demographics That Might Provide Helpful Context for Their Responses
- 17 years old
- Female
- Middle-upper socio-economic class
Key Findings from the Interview
- Feelings about sustainable fashion: Sensible about sustainability related topics/ Fails to take responsible sustainability wise decision when great delas are offered (fast fashion clothes are really cheap)
- Relathionship with clothes: Some clothes are never worn or just for 1 occasion. Many basics, just little purchases to keep up with trends (fast fashion again)
- % of unwanted clothes in their wardrobe: 40%
- Suggested ways to give clothes a new life: Charity/ selling. Not involved in it
- Why not involved: Too much effort/ the economic return is too low, could not really think of a reason