Create a survey using Google Forms with questions designed to better understand the attitudes, practices, hopes, and fears relating to sustainability of your survey respondents relating to their shopping and consumption behaviors.
Truly understanding the needs of your respondents and what drives their behaviors is the critical first step in our design thinking process and will help you in developing useful composite character profiles.
Composite Character Profiles
Composite Character Profiles
Interviews
Interviews
Composite Character Profiles
Composite Character Profiles
Interviews
Interviews
Interviews
Interviews
Interviews
Interviews
Interviews
Interviews
Composite Character Profiles
Composite Character Profiles
Surveys
Surveys
Project Sharing
Project Sharing
Grow With You Shoe
Grow With You Shoe
The Infinite Top
The Infinite Top
Wear Away
Wear Away
Dress Yourself
Dress Yourself
Local Fit Finder
Local Fit Finder
Little Green Checkmark
Little Green Checkmark
Interviews
Interviews
Domain / Area of Opportunity
Domain / Area of Opportunity
Journey Map
Journey Map
POV Statements - Ernie Engineer
POV Statements - Ernie Engineer
POV Statement: Tunnel Vision Tony
POV Statement: Tunnel Vision Tony
Journey Map
Journey Map
Journey Map
Journey Map
Journey Map
Journey Map
Composite Character Profiles
Composite Character Profiles
POV Statements -
POV Statements -
Interviews
Interviews